Goobi - e353d - 2020-08-02 20:03:17+0000
Goobi
1930/1999
The Archives of the Department Store Pukeva
NAF-40
NAF
swe
fin
Textual material
Good
FI
Helsinki City Archives
Helsingin kaupunginarkisto
fin
Eläintarhantie 3 F, 00530 Helsinki
+358 9 31043571
https://kaupunginarkisto.hel.fi/
Pukevan arkisto
Archival reference number
Pukevan arkisto
The Pukeva company
1930
1999
Other: unorganized
The Pukeva archives are part of the Helsinki-related private collections held at the City Archives of Helsinki but currently they remain unorganized and unlisted. Pukeva was a clothing store chain with five stores in Helsinki, founded in 1933 by the Finnish Jewish businessman Ruben Jaari. In 1975, Pukeva's main store was Finland's second largest department store in Finland. The private archives contain miscellaneous documents and newspaper clips about the Pukeva store chain, and the curriculum vitae of Ruben Jaari.
The Helsinki City Archives was founded in 1944, and it archives documents of the agencies, administration, and departments of the city. It also collects private archives pertaining to the history of Helsinki. In total, there are almost 15 shelf kilometers of documents, making it Finland's largest municipal archive. 1.6 million pages of official documents of the city of Helsinki and 20,000 maps and drawings have been digitized and are available online (Sinetti archive information system). The archives of Pukeva were donated to the Helsinki City Archives after Pukeva’s bankruptcy in the 1990s. Like many other private collections donated to the City Archives, the Pukeva collection has not yet been organized or digitalized.
Ruben Jaari (Jankeloff, 1906–1991) was a Finnish Jewish businessman who founded the clothing store Oy Pukeva AB in 1933 in Helsinki. Jaari’s family had moved from Russia to Finland in the 1860s. At the turn of the century many Jews living in Helsinki were in small-scale clothing business, which during subsequent decades developed into several family-owned stores and chains. Pukeva was the first retail store in the country to offer payment plans for its customers, and its main store was located in the city centre of Helsinki. Pukeva organized popular fashion shows, promoted mass market clothing, and had modern escalators, becoming a symbol of post-war economic recovery in Helsinki. Pukeva declared bankruptcy during the recession in 1993.
Helsinki
Ruben Jaari (Jankeloff)
Newspaper clippings
Personal records
Trade and commerce
Trade and commerce--Clothing and textile trade
National Archives of Finland